Design Strategy
MY ROLE
Brand Strategy
Social Media Strategy
Project Manager
TOOLS
AirTable
Adobe XD
Figma
Illustrator
TYPE
Social Media
Branding
Content Creation
Team Workflow
DATES COMPLETED
September 2021
About the Project
The social media overhaul for Greenhouse Studios began with our most diverse social media platform, instagram. When I joined the social media team in the Fall of 2020, we had no social media guide, strategy or visual identity.
As a project manager, I guided the work of two other team members. Together, we brainstormed how we could feature diverse content, create effective campaigns and increase engagement. I developed a framework on AirTable to streamline content for our social media channels and reinforce every team members roles and responsibilities.
Our social media engagement was up 173% in January 2022.
